This is not the latest anti-sport. Here\'s a snippet of the official description from Rohit Bhargava\'s Influential Marketing Blog:
“HateSurfing” is a term that describes the act of going online specifically to read as many negative comments, blog posts, tweets and messages as possible to generate insights that can help you run your business better."
I love the idea of taking the customer\'s complaints into serious consideration in order to improve their experience. A surprisingly positive outcome for something that sounds distinctly negative. Check out his full article here.
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