What a lovely photo that Flicker user adonis hunter / ahptical provides us with.
Allow me to describe a scene from the movie Elf. Elf is completely new to civilization as we know it. He’s just skipping merrily down the street when he spots a sign on a window for “The World’s Best Cup of Coffee”. He runs into the shop and enthusiastically shouts “CONGRATULATIONS!” to everyone for the amazing achievement. In return, he receives a full serving of blank stares. You can check the clip out here.
This makes an excellent point. In sales and proposal writing, it’s easy to get caught up in saying the usual things rather than the accurate things. Customers don’t really buy that crap. When was the last time you really believed that place had the top of the line _____ or the best _____ on this side of the hemisphere?
In celebration of making accurate, fresh points, here’s a list of ten phrases to keep out of your proposal:
1. Top quality
2. Cutting edge
3. Customer first
4. Comprehensive solutions
5. State-of-the-art
6. We are commited...
7. Our mission is to...
8. Trustworthy
9. The right choice
10. We will strive/We hope/We intend
Instead of using tired cliches, focus on stating what you DO do and giving concise examples of the amazing work you’re capable of producing.
Source: CapturePlanning.com.
Here is an article you may like on how to write a business proposal.
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