Thank you to Flickr user Mudpig for the photo.
This week’s blog post is inspired by a man who was inspired by a Catholic mass service. The man’s name is Al Borowski, another one of those mysterious professional speaker types, and he brings a unique perspective of the client-proposal writer relationship to the table.
Here’s what went down: he was attending a First Holy Communion service, which, if you aren’t familiar with the Catholic tradition, is something like a rite of passage for the kids of the church. This is a huge day for them and on top of that, a Cardinal (one of the elite, higher-ups who selects the next pope) is visiting for the day.
But then, the priest conducting the ceremony preaches to the parents the entire time and doesn’t even invite the Cardinal to speak or interact with the kids or parents. The point is that he forgot who his main audience was. This was the kids’ big day. Imagine. If he had gotten out from behind of his pulpit and and got on the kids’ level. If he had “related to, focused on, and engaged these kids” the memory of this day would have been that much more amazing for them.
The same that is said for the kids can be said for clients. In both sales and proposals it\'s important to keep tabs on your purpose and make sure you're doing more than saying what you like to hear, but you are making a genuine connection with the audience, their needs and their wants. Make your proposal on that goes down in history by preaching to the right choir.
Check out Al Borowski\'s full article here.
Here is an article you may like on how to write a business proposal.
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