This glass half full/half empty brought to you by Flickr user chris_harber
"As she began to pour the traditional drink into my small blue cup, things took a decidedly unusual turn. I had, as most would guess, expected her to stop below the rim. Instead she continued pouring, the clear liquor overflowing into the wooden box. And then, when most of the cup was submerged, she stopped, smiled, bowed, and said, "Enjoy."
As I nimbly attempted to fish for the cup, I asked her why she had poured so much. Her answer surprised me. She said, 'Martin-san, I do this to show gratitude--to deliver a little bit more than what you expect.'"
Read more of Martin Lindstrom's article, "Under-Promise. Over-Deliver. And Your Brand's Fans Will Talk," at FastCompany.com.
Here is an article you may like on how to write a business proposal.
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